Beauty Biz BFFS on all things Beauty and Business!
This week we have fellow podcasters and entrepreneurs! These two lovely ladies founded the Beauty Biz BFFs podcast. Kasey is an esthetician and the founder of Glow Skin Care and Lorena is also an esthetician and the founder of Dear Lash Love. So naturally this episode is about their path to their respective careers, how they found each other, the podcast, the pandemic, their next move and more! PS: make sure you listen to their podcast after our episode which we will link below! Listen to our episode now: CLICK HERE
A little Intro
These women are the Beauty Bizz BFF's and have actually become best friends through time. They have been in the beauty industry collectively for around 20 years and created this podcast so that they can share what they know while being in the industry. Their whole aesthetic is everything! They joined forces to talk about lashes, skincare, business and more! They also now have their own respective products. Kasey has branded cold rollers and facial towels. Lorena has created her own merch of lash t-shirts and other accessories.
What brought you to become licensed-estheticians?
Kacey has been an esthetician going on 14 years now. She went to esthetician school at 18 because she always loved skin. Initially she thought she wasn't going to do it forever but now does everything that is involved with skin. She promotes proper skin health and all things skin.
Lorena on the other hand, didn't go to school to become an esthetician until she was 27. This goes to show how different their journeys were but she started out wanting to do skincare and then decided to do something complementary to Kacey hence, she found as well as fell in love with lashes. Neither of them would have ever guessed that they would've been in the position they are in now.
Why did the Beauty Bizz BFFs Podcast happen?
They used to work in the same studio together and then Lorena went off opening her own studio. They have grown pretty large followings on social media individually and Lorena still would come back to hangout with Kacey as well as, see her own clients there. With time, they noticed a lot of things that they were doing and thought that people need to know or just hear about all of this information. That's when they set out to create a podcast. It's important to know that they didn't just create these things out of the gate. They spent a lot of time, energy and experience for this to happen. They are definitely all about tough love which if you know us, we definitely can appreciate that. They tell you honestly what it is and what should be done.
How did you guys meet?
Lorena moved to LA 6 or 7 years ago and stumbled into glow, grabbed a pamphlet and thought it was super cute. She later looked at the website and it was designed by a mutual friend. She told that friend to tell Kacey how cute her studio is. Fast forward, to when she was applying for a job and came across one on craigslist. She didn't know it was Glow so when she came for the interview she was like, "OMG, I have been here before". During the interview Lorena took the honest approach and explained that she didn't have experience as an esthetician and had no clientele but was willing to hustle as well as, sell retail. She told Kacey to basically take a chance on her and just try it. Kacey had a feeling and she agreed. They are both very grateful for how it all turned out, all things considered haha.
How did you make your employer-employee relationship work?
There whole relationship can be summed up with this pearl:
Don't think you are above your employees
Even though, Glow was Kacey's Lorena felt that Glow also had a place for her. They coordinated together and made it feel like it was their home.
How did the E-commerce business come about?
Lorena was always in her mind thinking about what they were gonna do when they were 50. They wanted to essentially, make money while they sleep and she became obsessed with passive income. Lorena didn't want to be stuck or confined to the treatment room forever so fast forward 5 to 6 years and now they don't need to go in to do treatments if they don't want to. The beauty of it was they created a fall back system. Additionally, at that time no one was doing lash apparel or esthetician's creating products. Kacey saw what Lorena was doing and wanted to do her own version of it. She didn't want to do a skincare line because she was already working with a great one but she wanted to do something that spoke to her. Then she found the cold roller and that became her baby.
Thinking like this was thinking into the future and now the future has become the present where passive income is the way to go. For a long time people just thought of them as beauty experts but little did they know that they were getting an income from different streams.
Their recommendation is to start with one thing, get good at that and then you can branch out.
Pre pandemic they were supposed to speak at beauty conferences and now that has been put on hold but they are okay with it because they get to look forward to finally relaxing a little bit as. They are now looking into other ways they can reach and connect with people! They are looking for outlets to stay in contact with their clients. They believe that everyone wants to make money but staying in communication with your current and past customers is so important. Like, the "facial in a box" concept is a creative way to provide people a product during times that they can't go to their esthetician.
What's real vs fake on social media?
They strongly believe that you have to be your authentic self. There is only so far you can get by not being true to yourself and you have to have your own desire or passion behind what you are doing because then you end up having no purpose. Also, make sure your only motivation is not income! The girls are very big on the fact that if you meet them in person they are exactly the same as they are on social media.
People just need to be themselves, be confident and people will like you for who you are.
Be yourself, don't be anyone else!
Future plans: Post-Pandemic
They are currently in the process of evaluating what the future holds for them. They know that
they don't want to be in the treatment room with face masks and all of that because it shifts the mood as well as, the comfort level for everybody. Now that they are in the position that they are in with their other income streams they don't know if they want to go back to the office because personally they want patients to come in like they would normally for the wellness experience and not as a doctors appointment.
There business has been pretty virtual especially now and they are grateful that they have set themselves up like that previously by doing virtual consults, selling merch, and other products.
An additional stressor to mention is that even though, they have always kept everything sanitary now all the clients will be watching all of this more closely and wondering if everyone is doing what they are saying they are doing in terms of cleanliness or disinfections in general!
Know that being a leader is hard sometimes
you may get hurt, you may make the wrong decision but you learn to work with people through experience, communicating better, and working with people
You don't know everything and there is always room for improvement
Scale back see what works for you because not everything you're doing will always work
Figure out what your customers want, not what you want because they may not always align
Remember the technical things
like getting a license, paying taxes and doing things on time
Most business owners don't know what they are doing they are just willing to figure it out
Something that has worked for them that they didn't know in the beginning was grouping things together that are like-minded or of similar topics. For example: on Mondays focus on their podcasts, Wednesdays spend time in the treatment room, Thursdays work on the website. For a long time they didn't do that but breaking your days into different categories and scheduling your time as well as, time blocking is crucial.
Another thing they do is reflect on the day. See if you got done what you wanted to do because sometimes you wont feel productive. Sometimes you wont be productive at all but other times you will be if you actually sit down and think about what you did.
Self tanners: St. Tropez gives you that deep brown glow
Nude Stix: these are sheer lightweight foundation sticks that she uses as spot treatment. Perfect if you don't want to wear makeup but want to look alive aka the no makeup-makeup look (you already know how much we love that). This brand also has great bronzers that they use.
Since they are so over wearing makeup during this pandemic especially Kacey has been using a lot of hydrating and firming masks.
Favorite firming mask: Bioshape
Sleeping with a humidifier to keep your skin hydrated and moisturized
Other Secret Tips
There is no secret pill that will shoot you straight to the top or change your business overnight. Slow and steady wins the race so basically don't give up!
Listen to what those around you want (i.e.: clients, customers, followers)
Always double cleanse
Kacey recommends to: wash your face, massage for 60 seconds, wash that off and do it again
You can be as successful as you want to be (you don't need to be an influencer or doing something ground breaking to be successful just find your thing and that will bring longevity to you)
Oil the places on your face you want to highlight
Lorena recommends doing this on your cheekbones, down your nose, across the forehead and chin. She believes that a shiny face makes your skin look healthier plus a bit of that self tanner and you're good to go
Where to find them?
Lorena can be found:
She discusses all things lashes, inspo & beauty tips
Kacey can be found:
Find them together:
All podcast platforms as the: beautybizzbffs
And guys please head on over to listen to them. They are very funny together and share so many great skincare tips. We can't wait to see what these ladies have in store for the future!
That's all for this week, don't forget to leave us feedback, rate, review, subscribe and send in your questions so we can continue to improve as well as, provide you high quality content.
Disclaimer: The Content on our podcast/website is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website.